Opensea Social
A concept work that reimagines the swap feature as a social platform to accelerate web3 adoption and unlock business opportunities.
————— Disclaimer —————
This case study is purely conceptual. Any work represented here is not associated with nor endorsed by Opensea.
01 / Product Discovery
A marketplace is financially driven, while swapping is inherently social.
Current product
Opensea is the largest NFT marketplace, where people come to buy and sell NFTs, with over 120 million monthly visits.
A no-fee swap feature was released in July 2023, empowering users to exchange their NFTs without needing to sell.
A new market fit
Instead of being part of the marketplace, this case study reimagines the swap feature as its own social platform and strategically explores the potential business opportunities.